When it comes to marketing a small business, being present and accounted for on social networking sites such as Facebook and Twitter is pretty much mandatory. With the volume of traffic these sites generate per day, you are at a definite disadvantage not to participate. Learning to fill out your social profile page effectively is a must. It can make or break the amount of business you generate from social marketing your business.
When you first sign up for LinkedIn, you will need to make your profile. Make sure that there are no errors in it, eg. punctuation or capital letters in the wrong place. Your summary is very important. This should make the visitor to your page want to read more. If it is a personal profile, talk about yourself, or if it is a Company news and inside tips, highlight what makes your company special.
Are you using social media? More and more businesses are moving to social media because their prospects are on social media. Only about 25% of small businesses are using social media to build their business. So, creating a presence on social media will give you an edge. This typically means building a fan page on Facebook. There are many resources you can use to build a fan page.
As someone who has wholeheartedly embraced online, email, and social media as a means of engaging with and staying connected to my prospects, clients, and business colleagues since 2002, I can tell you firsthand that updating and integrating your online and offline marketing efforts creates the kind of results that traditional marketing alone simply cannot produce.
#2. Use 3rd Party Resources. My favorite of the home Business tips is this one because it will make your biz much more efficient and require less work from you. If you have a video presentation for your MLM, send your prospects there instead of spending an hour on the phone with them. Also, do 3-way calls with your more experienced upline.
Make the most of your existing client base – make them exclusive special offers, add more value, ask for referrals. It’s a lot easier to sell to someone you already sold to than to someone you have no history with.
So don’t try to equate marketing membership sites with these other ways of spending money: they are there to enable you to use these ways of spending money – as often as you want to.